Factors That Affect Tourists’ Satisfaction towards Traditional Balinese Cuisineat Ubud Bali as Gastro Tourism Destination

I Nyoman Arcana, - and Ni Made Eka Mahadewi, - Factors That Affect Tourists’ Satisfaction towards Traditional Balinese Cuisineat Ubud Bali as Gastro Tourism Destination. Jour of Adv. Research in Dynamical & Control Systems, 11 (11).

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Abstract

Bali has a variety of traditional food dishes, such as local products that attract tourists. Local Balinese culinary arts offer a gastronomic experience of local cuisine with a distinctive taste. Local processed ingredients, presentations and exciting flavors are the added value of local cuisine, and so the taste of local cuisine is generally accepted by tourists. The uniqueness of the taste, processing, presentation and service quality of traditional Balinese cuisine will enhance the image of Bali's culinary destinations, particularly in the Ubud Tourism Area of Gianyar. The aim of this study is to examine the performance and factors affecting the tourist satisfaction of traditional Balinese cuisine at a restaurant in the Ubud Tourism Area. The variables measured in this study are: 1) Food quality; 2) Price; 3) Food hygiene; and 4) Dining atmosphere. The study found that traditional Balinese cuisine has an excellent rating (quality of food and atmosphere) and a good rating (price and food hygiene).In addition, this study found that the determinants of tourist satisfaction with traditional Balinese cuisine at the restaurant can be classified into two groups of high importance level and low importance level. The high importance level consists of the unique flavor of traditional Balinese cuisine, the size of the portion, the presentation, the value for money, the cleanliness of the presentation, the cleanliness of the processing, the use of raw materials, the design of the dining room and privacy. On the other hand, the low importance level consists of menu diversity, affordable traditional cuisine prices, available special package prices, promotional packages available, free Wi-Fi access and music dining room atmosphere. This study recommends that Ubud, as a gastro tourism destination, with its restaurants selling traditional Balinese cuisine in the Ubud Tourism Area, to offer more menu choices, create special package prices, create more promotional packages, improve hygiene and cleanliness in the cooking process, and provide free WiFi network facilities.

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