Entrepreneurial Interest towards Clothing Business (A Case Study at Kebaya and Kamen)

Dewa Ayu Noviari Wedanti, - and Ni Kadek Maeda Wedari, - and Ni Kadek Nandita Maharani, - and Ni Desak Made Santi Diwyarthi, - (2023) Entrepreneurial Interest towards Clothing Business (A Case Study at Kebaya and Kamen). In: The 3rd International Hospitality Entrepreneurship and Innovation Conference 2023 “Hospitality Rebound: Strengthening Sustainability Strategies for The Unexpected”, May, 5th 2023, Politeknik Pariwisata Bali.

Text Entrepreneurial Interest towards Clothing Business_Noviari.pdf Download (501kB)

Abstract

This study aims to analyze the entrepreneurial interests toward clothing business, with kebaya and kamen business as case study. This is a descriptive research with qualitative approach. The sample consisted of students from the sixth semester of the Hospitality Management Study Program. Data was collected through observation, interviews, and documentation. The data analysis technique used was data reduction, data display, and conclusion drawing/verification. The result showed generation Z students have a high interest in developing clothing businesses, particularly in kebaya and kamen. They tend to utilize social media platforms as their business platforms and focus on providing positive customer experiences to build customer loyalty. The students also make creative and unique marketing strategies to increase brand awareness and expand their customer base. However, they face obstacles such as intense competition, lack of information, resources and support systems. The main issue is to motivate themselves to be consistent and disciplined in work, and to establish good cooperation. Keywords: entrepreneurial, interest, clothing, business

Actions (login required)

View Item