Determinant factors affect Tourist Satisfaction towards Traditional Balinese Cuisine at Restaurants in Ubud Tourism Resorts, Gianyar, Bali

I Nyoman Arcana, - and I Nyoman Wiratnaya, - and Ni Putu Ariesta Budiani, - Determinant factors affect Tourist Satisfaction towards Traditional Balinese Cuisine at Restaurants in Ubud Tourism Resorts, Gianyar, Bali. In: 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018).

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Abstract

Bali has various types of traditional food dishes as local products that attract tourists. Local Balinese culinary arts offer a gastronomic experience of local cuisine that has a distinctive taste. The local processed ingredients, the presentation, and the exciting flavors become value added of local cuisine, so the taste of local cuisine is generally accepted by tourists. The uniqueness of taste, processing, presentation and service quality of traditional Balinese cuisine will enhance the image of Bali's culinary destinations, especially in Ubud Tourism Area, Gianyar. This study aims to examine the performance and factors that affect tourist satisfaction on traditional Balinese cuisine at restaurant in Ubud Tourism Area. The variables measured in this study are: 1) Quality of food (Food Quality / reliability); 2) Price; 3) Food hygiene; and 4) Dining atmosphere. The study found that traditional Balinese cuisine have excellent rating (quality of cuisine and eating atmosphere) and good rating (price and food hygiene). Furthermore, this study found the determinants factors affect tourist satisfaction towards traditional Balinese cuisine at restaurant can be classified into two groups, consist of the high importance level (the unique taste of traditional Balinese cuisine (aroma, portion size, presentation, value for money, cleanliness of presentation, cleanliness of the processing, use of raw materials, dining design and privacy), and low importance level (menu diversity, affordable traditional cuisine prices, available special package pricing, promotional packages available, free wifi access and music dining room atmosphere). This research recommends restaurants that sell traditional Balinese cuisine in Ubud Tourism Area to offer more menu choices, create special package prices, create more promotional packages, improve the hygiene&cleanliness in cooking process, and provide free wifi network facilities.

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