Bringing Destination Management to Tourism Education Curriculum : An Examination of Students' Prior Knowledge of DMO

Anggraini, Luh Micke and Surata, I Ketut and Wiarti, Luh Yusni (2016) Bringing Destination Management to Tourism Education Curriculum : An Examination of Students' Prior Knowledge of DMO. In: 2nd Global Tourism & Hospitality Conference and 15th Asia Pacific Forum for Graduate Students Research in Tourism, 16-18 may 2016, Hongkong.

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Abstract

The inclusion of Destination Management Organization (DMO) Management as an emerging core subject in studying tourism destination management is crucial in equipping the students with knowledge and skills to manage destination effectively. Studies suggest that prior knowledge is among variables which might impact the student’s learning outcomes. This study was designed to investigate the students’ prior knowledge of DMO as a profession and a subject in Bachelor Program of Tourism Destination at two premier tourism institutes in Indonesia. The research applied a qualitative content analysis method in evaluating the answers of a survey participated by 169 students. Information regarding basic knowledge of DMO such as constructed definitions, examples, perceived responsibilities and the role(s) of DMO in tourism destination was examined. The findings of this study are expected to assist program directors to establish instructional design for the future tourism education curriculum. Keywords: Destination management, DMO, prior knowledge, tourism education curriculum

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