Indah Kusumarini, IIN and Ni Kade Juli Rastitiati, JUL (2015) The Push and Pull Motivation of Chinese Tourists to Visit Tourist Destination: Bali. In: The bali Tourism Forum International, 25-27 Novemer 2015, Bali. (Submitted)
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Abstract
The aim of this research is to identify the push and pull motivation of Chinese travellers visiting Bali. The push and pull motivation theory was used as the study foundation. Data were collected in Bali from 100 potential travellers. The research found out that there were six push factors and six pull factors of Chinese travellers to visit Bali. The push factors were: 1) social interaction, 2) play, 3) prestige, 4) relaxation, 5)wish fulfillment, 6)escape. The pull factor covered: 1) arts and culture attraction of Bali, 2)museum and historical buildings, 3) the friendliness of Balinese, 4) the natural scenery of villages, 5) relax situation, 6) the availability of star and international hotels in Bali.
| Item Type: | Conference or Workshop Item (Speech) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | Indah Kusumarini |
| Date Deposited: | 20 Mar 2023 08:34 |
| Last Modified: | 20 Mar 2023 08:34 |
| URI: | http://repo.ppb.ac.id/id/eprint/220 |
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