Customer Satisfaction Towards Casual and Fine Dining Restaurants in Seminyak, Bali

Arcana, Nyoman and Sudiksa, Nyoman Customer Satisfaction Towards Casual and Fine Dining Restaurants in Seminyak, Bali. In: The 4th 2016 IBEA International Conference on Business, Economics and Accounting.

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Abstract

Customer satisfaction plays a vital role for the success of restaurnant business, whether it is casual or fine dining restaurant. The objectives of this research were investigating customer satisfaction and the performances of restaurant industry in seminyak area, Kuta Tourist resort. Second, this research aimed to investigate the difference variables that affect customer satisfaction between casual and the fine dining restaurant. 36 performances and 4 satisfaction variabels were observed in this research The findings of this research were, first there were 27 variables classified as good and 9 variables were a very good performance, meanwhile all of satisfaction variables were were classified as good performance Furthermore, discriminant analysis results shows that there were 4 variables as distinguishing variables consist of consistent standard, quite atmosphere, restaurant brand name/fame, and location. 5 variables (speed of service, service style, professional staff, appearance of the staff, ligthing appropriate, and background music) tend to be similarity variables that influenced customer satisfaction between casual and fine dining restaurant in the resort

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