World Conference on Business and Management(WCBM) 2017 CONFERENCE PROCEEDING BOOK

Mertha, I Wayan and Wiarti, Luh Yusni and Tirtawati, Ni Made (2017) World Conference on Business and Management(WCBM) 2017 CONFERENCE PROCEEDING BOOK. People and Global Business Association, Seoul Korea. ISBN ISSN 2384-3586

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Abstract

The development of marine tourism in Indonesia has rapidly impacted the economic, socio-cultural and living environment for the local community, therefore, its activities must consider the principles of sustainability. As a world tourist destination, Bali is also famous with its marine tourism. It is developed by managing the diversity of tourist resources in coastal areas, so that the growth of this industry has penetrated almost all areas of this is land.This study aims to assess the existence of marinetourism in Bali and its impacts to the local community in the economic, socio-cultural, and environmental sector. Data were collected from 54 marine tourism companies which spread across three regencies in Bali : Buleleng Regency in the northern part of Bali, Karangasem Regency in the eastern part of Bali, and Badung Regency in the southern part of Bali. The survey on 414 Local communities in three locations were selected purposively, then some questionnaires were distributed to determine their perceptions on the economic, social - cultural, and environment impacts and they were analyzed by using factor analysis.The results showed that the existence of marine tourism in Bali, can be seen from the existence of 85.2 per cent of the marine tourism business which are owned by the local community. About 55.6 percent of this business employs local people from one up to 10 people. In terms of human resource development of local communities, 61.1 percent of these efforts have shown some contributions. furthermore, the concern about the environment in the form of conservation is very high which is perceived by 92.6 percent of respondents. The type of products offered by marine tourism in Bali covers almost the entire marine tourism product in the world, with major markets: Europe, Asia, and Australia. The benefits derived from marine tourism for local community in their region are : (1) employment, (2) an increase in local public education, (3) a rise of physical environmental conservation and preservation of the marine coastal and marine biota. Keywords: marine tourism, sustainable tourism, tourism impact, local community, bali

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