Gen Z Preference toward Pizza Culinary Business

Ni Luh Made Putri Andini, - and Ni Made Maya Arya Yulisa, - and Ni Putu Leona Sukma Dewi, - and Ni Desak Made Santi Diwyarthi, - (2023) Gen Z Preference toward Pizza Culinary Business. In: The 3rd International Hospitality Entrepreneurship and Innovation Conference 2023 “Hospitality Rebound: Strengthening Sustainability Strategies for The Unexpected”, May, 5th 2023, Politeknik Pariwisata Bali.

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Abstract

The young generation is always curious, loves to try something interesting and challenging. The same goes for new menus that emerge among them. Pizza as a foreign menu has attracted the attention of Generation Z to start businesses in this food industry. Regarding entrepreneurship, this research aims to understand Generation Z's preferences towards the pizza culinary business. This study examines the experiences and activities related to the pizza business carried out by 6th semester students of Bali Tourism Polytechnic. The methods used are observation and documentation. The results of the study prove that the pizza business is challenging and has a bright future among Generation Z. Gen Z show a strong interest in the pizza culinary business and have gained knowledge about the industry through their studies at hospitality management institutes. They are diligent in conducting thorough research and strive to innovate in both their products and use of technology. GenZ actively seek out training opportunities to better prepare themselves for the challenges of starting a pizza business Keywords: preferences, generation Z, culinary, pizza, entrepreneurship.

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