THE PERCEPTIONS OF TOURISTS TOWARDS THE PERSONAL HYGIENE AND GROOMING OF THE HOMESTAY EMPLOYEES IN UBUD AND PELIATAN

Kalpikawati, Ida Ayu (2019) THE PERCEPTIONS OF TOURISTS TOWARDS THE PERSONAL HYGIENE AND GROOMING OF THE HOMESTAY EMPLOYEES IN UBUD AND PELIATAN. THE PERCEPTIONS OF TOURISTS TOWARDS THE PERSONAL HYGIENE AND GROOMING OF THE HOMESTAY EMPLOYEES IN UBUD AND PELIATAN, 8 (8). pp. 57-70. ISSN 2277-7881

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Abstract

Abstract Ubud, one of the most famous destinations in the world, is in great demand by foreign tourists because of its unique culture. So that, the construction of homestays is increasing and spreading over the Ubud and Peliatan. The success of a homestay can’t be separated from the role of its employees. However, in addition to being competent, it is not less important for the employee to pay attention at personal hygiene and grooming. This becomes crucial because the appearance is first seen by guests before they feel the quality of service. This study aims to determine tourist perceptions of the factors that influence personal hygiene and grooming of homestay employees. The research sample was taken from tourists who stayed at homestays in the Ubud and Peliatan. The data analysis used in this study is Factor Analysis. The findings of the research that there were five factors that must be considered by homestay management in Ubud and Peliatan, including: cleanliness, personal fitness, enthusiasm for work, neatness of employees and personal habits of the overall variables studied. These five factors can explain of personal hygiene and grooming of homestay employees from a tourist perspective. Keywords: personal hygiene, grooming, homestay, employee

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