ANALYSIS GUEST PERCEPTION OF GREEN HOTEL PRACTICES IN ALILA SEMINYAK, BALI

Binar Baskara, I Made and Kalpikawati, Ida Ayu and Febrianto, I Gusti Agung (2020) ANALYSIS GUEST PERCEPTION OF GREEN HOTEL PRACTICES IN ALILA SEMINYAK, BALI. In: The 2nd International Conference on Tourism and Entrepreneurship (ICTE) 2020, December 11, 2020, Denpasar.

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Abstract

Abstract The primary purpose of this study was to analyse guest’s perception of green hotel practices through a content analysis of online hotel reviews. This study used qualitative data collected by conducting a documentation study in form of an online review that discusses green hotel practices implemented by Alila Seminyak and analysed through content analysis coding scheme. A total 108 green comments were analysed based on six third party platform (TripAdvisor, Booking.com, Expedia, Hotel.com, Agoda, Traveloka). The result indicated that the majority of hotel green practices are perceived as positive by the guest. Hotel guests consider some green hotel practices, such as serving local food, local-eco-friendly product using, zero-waste program, as well as educating guests about environmental friendly practices implemented by Alila Seminyak. Some green hotel practices, such as using energy efficient light bulbs with low lighting, low water pressure, and biodegradable food utensils, are not positively perceived. Keywords: Content Analysis, Green Hotel Practices, Online Reviews.

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