Correspondents_Perception of Domestic Garuda Frequent Flyer Cardholders

Aryasih, Putu Ayu (2019) Correspondents_Perception of Domestic Garuda Frequent Flyer Cardholders. Universitas Padjajaran, The 1st Padjajaran Comunication Conference Series (PCCS 2019) Bandung, West Java, Indonesia.

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Abstract

Customer Relationship Management is a management strategy approach in an effort to create, develop, and realize mutually beneficial relationships with customers in the long term, especially to potential customers, in an effort to maximize customer value and customer profitability. Customer Relationship Management concentrates on three main things: Acquire, Enhance, and Retain. This study discusses Garuda's Frequent Flyer of cardholders toward customer relationship management at PT. Garuda Indonesia Denpasar. Respondents are the population in GFF registered at the company, which are 100 respondents. Using likert scale, each variable is performed and then the average score for each question will be calculated.

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