CONSUMER BEHAVIOR STUDY IN COVID 19 PANDEMIC: PERCEIVED RISK, TRUST, BRAND CREDIBILITY, AND BOOKING INTENTIONS

Witarsana, Agung and Prabawati, Diah (2021) CONSUMER BEHAVIOR STUDY IN COVID 19 PANDEMIC: PERCEIVED RISK, TRUST, BRAND CREDIBILITY, AND BOOKING INTENTIONS. In: 1 st INTERNATIONAL HOSPITALITY ENTREPRENEURSHIP AND INNOVATION CONFERENCE (InHEIC) 2021, Bali. (In Press)

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Abstract

This study aims to investigates the effects of consumers’ perceived risk, trust and brand credibility on hotel purchase intention in Covid-19 pandemic

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Program Studi > Administrasi Perhotelan
Depositing User: I Gusti Agung Gede Witarsana
Date Deposited: 23 Jun 2023 01:28
Last Modified: 23 Jun 2023 01:28
URI: http://repo.ppb.ac.id/id/eprint/497

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