Aryasih, Putu Ayu (2023) Correspondents_HOW TO MAKE DECISIONS OF GEN Z TRAVELERS? EXPLORING THE INFLUENCE OF PERCEIVED RISK, ONLINE REVIEW, AND PRICE ON TRAVEL IN BALI. Greenvest Publisher.
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Abstract
This study aims to examine how to make decisions of Gen Z influence of the current COVID-19 public health crisis on consumer risk perceptions, and what is more significant is how risk perceptions have the potential to influence tourist post-crisis recovery travel behavior. The research sample had 250 respondents. Baby Boomers, Gen Xers, and Millennials value input from their Gen Z kids. Gen Z is an individual from the most recent generation born between 1995 and early 2012. Multiple linear regression analysis was employed in this quantitative study. The result was: (1) Perceived Risk has no effect on Gen Z Travel Decision which a coefficient value is 0.061 (2) e-WOM Argument Quality (Online Review) has significantly influenced Gen Z Travel Decision which a coefficient value of 0.394 (3) Price has no effect on Gen Z Travel decision which the coefficient value is 0.375. The goal of the growth strategy is to increase sales, assets, earnings, or a combination of the three. This can be done through reducing costs, creating new items, improving the quality of existing products or services, or gaining access to a larger market. That approach may be used in other places that could become popular tourist destinations.
Item Type: | Other |
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Subjects: | Z Bibliography. Library Science. Information Resources > Z719 Libraries (General) |
Divisions: | Program Studi > Manajemen Bisnis Perjalanan |
Depositing User: | Putu Ayu Aryasih |
Date Deposited: | 29 Jun 2023 06:50 |
Last Modified: | 29 Jun 2023 06:50 |
URI: | http://repo.ppb.ac.id/id/eprint/588 |
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