Tourists’ Willingness to Pay for Destination Quality Improvement in Komodo National Park

Hanugerah Kristiono Liestiandre, - and I Wayan Mertha, - and Ni Made Eka Mahadewi, - and Ni Made Tirtawati, - Tourists’ Willingness to Pay for Destination Quality Improvement in Komodo National Park. Jour of Adv. Research in Dynamical & Control Systems, 11 (11).

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Abstract

This study is to scrutinize the willingness to pay (WTP) and willingness to contribute (WTC) in helping the conservation of Komodo National Park. In addition, this research is also to determine what are the factors affecting WTP and WTC of the tourists. Descriptive statistical analysis techniques are used to determine the value of WTP and identify their WTC for conservation. Cross-Tab data analysis techniques with Chi - Square test analysis were applied to determine the factors affecting WTP and WTC. The mean of WTP values obtained for domestic travellers is <Rp. 200,000 while foreign tourists amounted to < US $ 20. 66% of tourists are willing to participate in conservation. The result showed that the factors that have significant relevance to the WTP tourists are last marital status and occupation, whereas factor that has been linked to the WTC of tourists is age of the tourists.

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