INTERRELATION MULTIFACTORS OF MICE DESTINATION TO TOURIST REVISIT

Ni Made Eka Mahadewi, - and Komang Gde Bendesa, - and I Made Antara, - INTERRELATION MULTIFACTORS OF MICE DESTINATION TO TOURIST REVISIT. International Journal of Advanced Science and Technology.

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Abstract

This paper presents a study on the multi factors of MICE destination by explaining how the tourism system approach implemented in a role of tourism destinations and its affects to the MICE industry as sub sectors. The MICE destination is influenced by multi factors where defined as product of MICE destination, satisfaction, image, promotion and its effect to tourist revisit. The result of research shows that promotion contributes the biggest effect to Revisit, both directly as well as indirectly through image. It means that tourist visit to Bali for MICE destination can be enhanced through promotion.

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