The Development of Tourism Industries after Covid-19 Pandemic in Nusa Dua Bali

Nyoman Gede Mas Wiartha, - and Ni Desak Made Santi Diwyarthi, - and I Dewa Putu Hendri Pramana, - (2023) The Development of Tourism Industries after Covid-19 Pandemic in Nusa Dua Bali. In: The 3rd International Hospitality Entrepreneurship and Innovation Conference 2023 “Hospitality Rebound: Strengthening Sustainability Strategies for The Unexpected”, May, 5th 2023, Politeknik Pariwisata Bali.

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Abstract

This study aimed to analyze the development of tourism industries after Covid-19 pandemic in Nusa Dua, by conducted the strengths, weaknesses, opportunities, and threats (SWOT) analyses. The research methodology used includes literature review, observation, and interviews with community leaders, tourism industries figures, government on March 2023. The data analysis techniques mentioned-data reduction, data display, and conclusion drawing / verification, are commonly associated with the qualitative research method. After the Covid-19 pandemic, tourism industries in Nusa Dua is expected to prioritize sustainable tourism development, focusing on promoting eco-tourism, responsible tourism practices, and ensuring equitable distribution of benefits to local communities. The tourism industry in Nusa Dua has adapted to the new normal and is implementing government protocols for tourism activities. SWOT analysis reveals that the tourism industry has strengths in natural resources, established infrastructure, diversified products, and advanced digital technology. The weaknesses such as over-reliance on tourism, negative impact on environment and culture, and unequal distribution of benefits exist. The industry has opportunities in increasing tourist numbers, government support, ecotourism and sustainable tourism development, and cultural tourism. However, competition from other destinations, natural disasters, lack of government regulation, and the COVID-19 pandemic pose threats. Keywords: Development, Industry, Pandemic, Travel, Tourism

Item Type: Conference or Workshop Item (Speech)
Subjects: A General Works > AC Collections. Series. Collected works
H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HM Sociology
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Depositing User: Dr. Dra. Ni Desak Made Santi Diwyarthi, M.Si.
Date Deposited: 29 May 2023 05:47
Last Modified: 29 May 2023 05:47
URI: http://repo.ppb.ac.id/id/eprint/337

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